Work
Wisely
Service: Brand Design, UI Development
Sector: Restaurant Tech Industry
Year: 2021
Overview
After working several years as freelancer, I joined Wisely in 2021 as Senior Brand Designer. My primary responsibilities involved working on the company's brand and website, with the goal of harmonizing the product and branding elements to create a seamless experience. By doing so, I successfully elevated Wisely's position in the restaurant tech industry, positioning it as the leading Customer Intelligence platform for Restaurants.
01. Website
Shortly after joining the company, I embarked on one of my initial projects, which involved revamping the website by introducing fresh and modern page designs. Additionally, I was tasked with creating product pages for several features and services that had recently been launched by the company. This endeavor allowed me to contribute to enhancing the online presence of the business and effectively communicate the value of our offerings to potential customers.
Furthermore, I had the opportunity to take on the exciting challenge of creating the company's blog from scratch using the Webflow CMS.
Together with the content team, I brainstormed topics, researched industry trends, and curated compelling articles that resonated with our target audience. By integrating the Webflow CMS, I empowered the content team to easily manage and publish articles, enabling them to focus on creating high-quality and valuable content.
02. Decks, RFPs, Sales materials
As the only Brand Designer on the Marketing team, I played a pivotal role in creating compelling slides, narratives, and sales materials for a variety of topics (product offerings, partnerships, events, etc.) and audiences (CEOs, VPs, Directors, CSMs, etc).
Through a combination of visual storytelling, creativity, and collaboration, I helped drive engagement and effectively communicate the company's value proposition to key stakeholders.
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